Australian B2B
Lead Generation

We help you turn conversations into conversions - the easy way!

Australian B2B Lead Generation Services


Leads and Appointment Setting

for SAAS, Allied Health, and B2B Businesses

Are you an Australian B2B, SAAS, or allied health business or looking to expand into the Australian market? To cement a sustainable business in the market, you need a pipeline of new opportunities – but where do you find them? 

As a telephone-based lead generation agency, we help brands better understand their prospects and deliver the marketing and business development solutions they need. But let’s face it – nothing puts prospects off faster than a cold caller reading from a script! To drive engagement with your business, you want lead generators from an outsourced telemarketing agency who think and act as you do.

Our dedicated team of experienced Australian booking consultants get to know your business thoroughly and are highly skilled in the art of engaging phone conversations. We think fast, problem-solve, and adapt to the consumer naturally, without relying on a rigid script.

Gen Leads focuses on a ‘people first, product second’ philosophy. Every call we make builds a relationship and fosters trust before we start marketing your brand.

Our professional booking coordinators

enhance brand reputation, earn trust, and grow businesses.

How we’re different

How we’re different (and why we’re successful!)

Like any good lead generation agency, we value building lasting relationships with our clients. That’s why you get a dedicated account manager and booking consultant who will work closely with you to understand your target market, the decision-maker, business objectives, and the product or service offering. 

We value building strong relationships with your prospects and embody the culture, personality, and unique attributes of your brand to do this. By focusing on building rapport, we foster genuine trust and interest in your brand to maximise sales and retention opportunities.

Our Process

Target Icon

We identify prospects and create an individualised list for effective client targeting.

Attract Icon

Whether we’re building a database, cleaning it up, or adding to an existing one, we’ll identify the key decision-makers who need to be engaged for the best results.


We outreach to prospects and personalise our correspondence to ensure every conversation is a meaningful one.


Nothing beats the human touch. We speak individually with prospects and book appointments with your sales team. If they’re not ready to make a purchase, we’ll nurture them until the relationship is warm and ready to go

Relationship building

By engaging in regular, ongoing contact with decision-makers (with a warm tone; never pushy), we build rapport and nurture lasting relationships. We act with integrity and sincerity, and only in the same way we would want someone to represent our brand.

What to learn more about the Gen Leads difference?

Check out these case studies and see what we can do for you.


The benefits of utilising both social media + telemarketing as part of your lead generation strategy


Appointment Setting, Database Creation

Event Success

A client organised a series of events throughout Australia and Asia.

Appointment Setting

Appointment Setting Services

IT Industry

Technology + Database creation + Appointment services