How we work for Lead Generation services

Our process for helping you provide the best Business Lead Generation Services and to book more meetings and more sales.

Our process
Lead Target

Identify prospects and creating an effective prospect list.

Lead Attract

Building a database, data cleaning and identifying decision makers

Lead Engage

Distributing personalized content to every decision-maker recognized as having an interest in purchasing your product or service.

Lead Nurture

Calling decision-makers discussing the content and setting appointments. If the lead is not ready we will nurture them on your behalf until a sale can be made.

Lead Target

Regular ongoing contact with decision maker to build rapport and nurture.

Our Strategies

Our refined lead generation strategies have been successful in generating thousands of successful sales calls for our clients. We are engaged by a range of businesses across the Saas and online spectrum because of our knowledge and experience in the industry. Our clients also trust us to deliver the results they need and to protect their brands.

When trying to generate leads, a very careful lead generation strategy must be implemented. We have constantly proven that leads respond to professional communication that is prepared for, positioned and conducted properly like a genuine business call and not a spammy cold call. We have experience in fine-tuning both the target and the delivery of our clients’ message to build a strong relationship and maximise sales opportunities.

Each campaign has a custom playbook created which details information such as:

The Company – information about the client
The Campaign – information about the campaign that we will be completing
F.A.Q’s – Frequently asked questions about the Company and its products and services
The Dialogue – the dialogue that will be used by the call team
The Email Template – the email template that will be sent to prospects if an email is requested

Once drafted the playbook is sent to the client for approval before being published and distributed to the call team.

The playbook becomes the “Bible” which the call team will use throughout the campaign.


We take your data, review and it structure it either in your CRM or in a CSV that can be imported into your CRM.


It's important that we co-ordinate our outbound efforts with any marketing and email campaigns that are running at the same time. The last thing we want is our team to be caught out or doubling up on any messaging you're already sending out.


We'll spend the time with you to learn your product and handle any simple objections we're likely to come across during our call. It's important the customer feels like we are part of your team in every way if the opportunity arises.


A sales playbook will be created detailing information about The Company – The Campaign – F.A.Q’s – The Dialogue – The Email Template. The playbook will be used to ensure everyone has the same knowledge and understanding of the campaign and its goal.


There's no such thing as a perfect campaign and we know this. It's important that when we pull the trigger and we start to speak with your prospects that we measure and manage the outcome. We'll work with you if we believe the script isn't working or if we think a small adjustment can improve your results.


Connecting with your members & prospects allows you to create/reestablish a connection with them and keep them updated on services, discounts and advocacy.

By keeping in regular contact and keeping prospects updated you are creating a network of trusted contacts who will want to stay with you

A successful campaign is determined by your planning and action.

Work with Genleads and you’ll always have a solid Plan A and you’ll ensure that every single lead is actioned without question. No more wasted resources