Australian Lead Generation Services
Superior telephone lead generation services
Superior telephone lead generation services
Lead Gen is an Australian-based lead generation marketing agency supporting SaaS, Allied Health and B2B businesses with a focus on online services across Australia, New Zealand, Singapore, Canada, USA and the United Kingdom.
Our finely tuned approach combines the strengths of both inbound and outbound generation strategies to produce highly successful campaigns that increase sales, heighten brand reputation and build relationships that last.
behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.
We care about our clients – just as you care about yours. Which is why we measure our success against your success.
In the fast-paced digital world, many businesses rely solely on inbound tactics to generate new sales leads. While inbound attraction is certainly an important function in any marketing strategy, this alone will not win you sales – or loyal, repeat customers.
Outbound lead generation embraces the age-old power of human conversation, an art that the Lead Gen team has truly mastered. When used in conjunction with inbound strategies to gain a prospect’s attention, one-to-one telemarketing conversations offer the personal connection needed to nurture engagement and interest.
You’ve pulled prospects to the top of your funnel with engaging website copy and social media aesthetics, but now what? Their shields are up. They’re ignoring your messages. Welcome to the challenging MOFU (middle of the funnel) stage.
When your prospect is MOFU, they’ve floated through your funnel thanks to some shiny objects you offered along the way that piqued their interest. But that doesn’t mean they’re ready to buy. At this stage, nurturing a stronger relationship is critical to directing your lead through the rest of the funnel, or you risk losing them to a new shiny object elsewhere.
Lead Gen uses skillful strategies to minimise MOFU stagnation. We help prospects identify the problem they need you to solve and build awareness and affinity for your brand. We focus on delivering the right conversation at the right time, ensuring no effort is wasted or opportunity missed.
Lead nurturing is proven to increase the likelihood and rate at which a prospect buys from you. In fact, according to marketing studies, companies that invest in lead nurturing see a 45% lift in lead generation. If your business isn’t investing in lead nurturing, you can bet your MOFU prospects will soon be nurtured by a competitor who does.
Lead Gen is about getting the best results possible for you and your business.
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