Telemarketing is Not Dead
In such a digitally focused world you would be forgiven for thinking telemarketing is dead. But it is actually is more powerful and effective than before.
As change is the new norm, keeping up with the latest marketing trends and technologies is crucial for the survival, growth and success of any business. And this is exactly why we see business owners across different industries spend hundreds and thousands of dollars on their digital marketing strategies. The advent of the internet and social media has truly transformed the way businesses communicate with their customers.
While it’s true that commitment to innovation and change can ensure the success of your business, there are some things that will remain constant and relevant even in changing times—and that is ‘human interaction’.
So, if you think that telemarketing is dead, then let us tell you that this marketing strategy is now more powerful and effective than it ever was. If you have any doubts about it then let the facts and statistics speak for themselves.
According to recent research, 70 percent of B2B sales are driven by human interaction and 56 percent of them are started through telemarketing. Moreover, about 60 percent of the Fortune 500 companies believe that telemarketing is very effective for generating leads and increasing customer outreach.
These statistics indicate the fact that telemarketing is here to stay in today’s digital age. With this outbound marketing strategy, you can:
Connect with Your Customers on a Personal and Human Level
Consumers crave interacting and engaging with brands, and telemarketing can help businesses address this customer need. Your customers may be tired of getting automated live chat support and long chains of emails for their issues and reservations. They want to interact with real people and that is exactly what telemarketing offers.
Through telemarketing, customers get a chance to interact with your sales representatives directly and connect with them on a personal and human level, thereby developing a relationship of trust which eventually leads to sales and winning customer loyalty.
Know Your Customers’ Interests
Another huge advantage of telemarketing is that you can easily gauge the level of interest of your potential customer in your product or service through their emotions, such as language, feedback and voice cues. All this is hard to assess via computer-based chats.
Usually, if the customer is not interested in your product or service, they will close your site, social media page or the chat support and move to another competitor. However, telemarketing gives businesses leverage here. By determining the level of interest of a prospect, their mood, preferences and personality, you can adjust your communication style accordingly in order retain them. This real-time communication can further help in guiding your prospects down the marketing funnel and close the sale.
Generate Key Marketplace and Customer Data
Consumer research is crucial for businesses to stay competitive. However, this can be costly and time-consuming, especially if you have limited resources. But if you use telemarketing then you can generate key marketplace and customer data without making substantial investments into it.
Telemarketing is a great way to conduct primary research. By interacting with leads directly, you can understand their pain points, challenges and needs. This data can be used to your business advantage as you can provide customized solutions and personalized experiences to your customers, thus giving you an edge over your competition and ultimately gaining more customers.
If you’re convinced that telemarketing is a vital tool for your success but don’t have a team or resources to get started with it, then get in touch with us. We can serve as a natural extension of your team and help your business connect directly with your prospects and customers.