The time for using the telephone to connect with potential clients has never been more significant than right now. Given the downturn for businesses during this current economic situation there is no better time to and use the telephone for business success

Outbound marketing, in particular telemarketing, upholds its relevance in today’s market. With its unique nature, it satisfies the desire for ‘people to people’ contact, characteristics that are lost with other marketing mediums like email or online marketing. This critical feature of telemarketing will demonstrate to be instrumental in the current environment and prove to be advantageous for your business against others that are struggling to survive.

With the divide of the population either staying indoors and working from home, or attending the workplace under social constraints, individuals may well be feeling isolated and with conceivably more time on their hands.

You only need to turn on the TV and watch the news to hear about the struggles people are facing with the lack of social activity. I am sure this comes as no surprise since humans by nature are gregarious and yearn for social interaction. Interacting and conversing with others is an intrinsic part of our psyche, so now is the time to connect to the public and foster those lasting relationships.

What to Do in These Times

Considering what we currently know, we can subsequently recognize the infinite possibilities of using the telephone to get in touch with individuals during these times. The motivation for telemarketing is that it allows personal communication with people, causing them to pay immediate attention to you and what you are saying. Looking for quick and direct sales, instead of relying on social media advertising, why not use the telephone for business success?

It is in our nature as humans to give attention to those before us and listen to what is being said, a factor that holds great significance for your business. Allow your business to be heard through the noise and be seen through the excess of information. Make use of the telephone to connect with people personally and directly.

How the Telephone Can Help

When speaking to an individual, you are fundamentally asking them to focus entirely on what you are saying, while blocking out surrounding influences. Hence, when you place a call to a valuable prospect, you, in essence, are persuading them to take note of your business and ignore any other competitors. This aspect supports your business to stand above the crowd and become the sole object of their focus. This uniqueness of telemarketing is an invaluable instrument for your business and by using the telephone you are setting yourself up for business success. With the overload of information and intense competition at present, it is ultimately impossible for businesses to be noticed using marketing methods like advertisements. Ads are ineffective as they are ubiquitously and we instinctively see them as noise, making a concerted effort to deliberately ignore them.

Contrary to advertisements that usually take countless efforts to get the attention of a single prospect, using efficient telemarketing techniques with interested prospects, your business suddenly becomes precedent. With just one single well-timed call you can better your chances and your business will inadvertently overtake the competition in the market.

We know that society has an intrinsic tendency to ignore ads, click-bait titles, and other marketing mediums that are absent of social interaction. And since people give attention to conversations and personal interaction, use this to your advantage to take your business to the forefront. Telemarketing is how this is done.

Why waste time and money on marketing mediums that people ignore? Consider the possibilities telemarketing can generate for your business. Do the impossible in an unworkable environment and get the undivided attention of your prospect to create a lasting impact. One of the many wonderful opportunities’ telemarketing will produce.

Once you have earned the attention of the prospect; the gates are open to cultivating trust and loyalty. Here again, social interaction is critical. Use your communication skills, confidence, and sociability to inspire trust. The foundations of any good business relationship are based on belief and understanding. Some welcoming words, kindness and courtesy can have a tremendous impact on the person you are calling and open their minds.

There is no better way for engaging prospects optimistically and sprouting the foundations of positive relationships, than with an organic, free-flowing conversation. Telemarketing makes use of your social skills to appeal to those prospects, tell your brand story and spark their interest in your products and services.


Telemarketing can allow you to discover significant insights into the needs and wants of the modern consumer which are paramount to your business’s success in the current market. Other marketing methods such as blogs and articles are challenged when it comes to gathering this valuable feedback. Rarely, do people independently engage with these marketing methods and provide comments or feedback. Even some of the top-ranked blogs on a Google search result have little or no comments.

Advertisements, of course, will not gain any feedback as they are physically not designed for this purpose, and emails are hastily abandoned in the trash folder without a second thought. This is just one area that you can utilize the telephone for business success.

Consequently, telemarketing is the powerhouse in the aforementioned circumstance and will deliver you with the valuable feedback you require for business prosperity.

Furthermore, the brilliance of telemarketing is that even if you were to be unsuccessful at procuring the client, you still winning in other ways. With the use of clever communication tactics, you can extract useful information from the prospect. Feedback, opinions, and thoughts from this individual on your products and services is critical to your business and its success. An understanding of what is important to them will help your business evolve and expand in the future market.

Careful consideration of this gathered information will produce an understanding of the barriers inhibiting these prospects from doing business with you. You will become well-informed about what works and what does not, subsequently providing an opportunity for you to develop an effective strategy to future target this non-compliant audience. Other businesses that relies on differing marketing methods will have virtually no access to this invaluable information. Use this knowledge and the telephone to your advantage to get ahead of your competitors and celebrate business success.

This is a perfect example of why telemarketing is such a powerful medium to gain business intelligence that will enhance your businesses marketing strategy and give you the results you desire. Telemarketing is a winning approach, no matter the outcome of the prospect call, it supports the collection of important information that simply cannot be gathered from other channels.

Motivation and Information

An engaging phone call with a prospect can inspire them to make a purchase from you. Using telemarketing methods, you can educate your prospects about your products and services, cultivating their confidence in your business. Other marketing channels like emails and advertisements lack the trigger to self-motivate and instil the desire to independently take action to understand what your goods and services can do for them. In contrast, telemarketing removes this challenge for the prospect, with you on the other end of the phone taking the time to guide them through the details of your offerings, the expectations of the prospect are somewhat lessened, leaving time for the consumer to perceive the true value of your products and services.

Without question, it is important that you are adept in your niche, have all the required expertise and intel at your disposal to give quick and succinct answers at the precise time. And through providing this key information to your prospect instantaneously, you are presenting an exemplary service to them that will leave a lasting impression.

People simply do not have the time nor the desire to conduct in-depth research on products and services they want or are interested in. As consumers ourselves, we know the importance of conducting research to understand the pros and cons of a product or service to enable us to make an informed decision, that is neither rash or impulsive and will not be regretted at a later stage. And yet, most people are not inclined to take the time because it does not fit into their busy lifestyles, the result is that people put off making the decision and in turn delay the purchase. This is where telemarketing fits in nicely as the solution.

How It Is Done

Imagine you are selling smartphones. The difficulty here is that virtually every second person happens to be doing the same thing. So how do you stand out from the crowd to gain the trust and win the sale of your prospect? It is simple. Pick up the phone and call the interested prospect directly. Educate your prospect on the leading smartphone models that will satisfy their desires and best suit their needs and lifestyle.

Of course, you must begin by asking them what they want. So, for instance, if the prospect answers that they want a mid-range smartphone for an ultimate gaming experience, then you take the opportunity to point out models that have excellent processing power, onscreen display, and are at a good price.

Price and screen resolution may be evident and relatively easy to understand features; however, processing power is not necessarily a common understanding with the regular consumer. This is when your expertise and knowledge come to good use and through an organic and natural conversation lead by the consumers’ needs you can present and discuss models that perform exceptionally well on benchmarks. Although there are several benchmarks, not all are the same and some are better than many others. Make the effort to dazzle them with your knowledge in this area. Recommend models that you may have personally tested that offer a seamless gaming experience, fast frame rate, glitch-free gameplay, and brilliant display. The prospect will be glad to get your insights because knowledge is power, and it is crucial for making the right choice.

And when the prospect becomes a customer of your business, takes the advice of your recommendations, and is satisfied with the products and services, then who knows. The limits are endless. He or she may very well become your biggest advocate and pass on recommendations to other customers. This is only one of many examples of using the telephone for business success

Smart Engagement

Gen Leads recommends that you always engage your prospects intelligently. Listen and react quickly and concisely. Provide fast, relevant, and accurate answers just like in the smartphone sales example. This will showcase your sincerity and commitment. And when you conduct your telemarketing calls in this manner, you are not just selling a product, but investing in a loyal client.

The danger with other marketing mediums is that they can provoke apprehension and countless unanswered questions. The modern consumer is by no means naive, they know that your primary goal is to take money from their pockets. It may be thought that telemarketing faces the same downside and yes poor telemarketing will, that is if you carry on talking continuously in a scripted like manner, the consumer identifies immediately the call is not targeted to their personal and specific needs.

Telemarketing with the use of smart engagement techniques will give you the best possible chance to engage your prospect positively. When you strive to ensure your prospect gets nothing short of the absolute best and empowering them with knowledge, your prospect will recognize your commitment to providing superior quality, great value, ultimate customer satisfaction and appreciate that you are genuinely sincere in wanting to solve their individual and specific problems. This will build their confidence and trust and construct authority and credibility. Unquestionably invaluable attributes of a successful business and are, in fact, the very foundation upon which all thriving businesses stand.

Give your business the telemarketing edge to increase your client base, boost revenue, and project your business into the future.

Gen Leads experienced telemarketers can do that for you. Contact us today.